Principal Investing


“The team at Park Lane instantly understood what we needed and where they could deliver value. In addition to sourcing capital, they invested in our company—demonstrating that they were true team players working with us.”

— Bryan Pate, Co-Founder and Co-President, ElliptiGO Inc. For more information about ElliptiGO, please visit

Occasionally, Park Lane gets the opportunity to work with clients whose management teams and business plans fit the investment profiles of our principals. In these cases, the firm has made several principal investments in client businesses to go along with performing services such as capital raising. Though our team does not specifically seek these opportunities in our deal review process, it becomes evident that certain partnerships are both symbiotic and mutually rewarding. Principal investing is just one more example of how Park Lane’s goals are intrinsically aligned with those of our clients.