A license is a legal agreement between the owner of a brand or trademark and an entity wanting the right to use the specified brand or trademark. Sports licensing most notably involves team names, sports-related business brands, player names, and family estates. As a prominent player in the field of sports business, Park Lane understands that brand names bestow a high magnitude of importance in the industry. Our team will reliably assist in the protection of brands, logos, and trademarks through the process of sports licensing in order to ensure proper representation.