James A. Shortill

James A. Shortill

Director

Sports Media & Technology

Investment Banking

Director

Sports Media & Technology

Investment Banking

With over fifteen years of experience in sports, entertainment, technology, and finance, Shortill focuses on financing, M&A, merchant banking, venture funding, and strategic advisory for Park Lane’s clients.

Previously, Shortill was President and CEO of Mercury Communications Group (MCG), an early stage technology venture that deployed e-commerce, fundraising, event registration, mobile, and payment processing solutions for professional and amateur sports organizations, sports and entertainment events, professional athletes, and various non-profit organizations. After Shortill spent two years at the helm improving operational metrics, expanding internationally, and completing a management buyout with the founding partners, MCG was acquired by Social Sector Ventures in 2012.

Prior to MCG, Shortill was Senior Director in the Corporate Group at William Morris Agency (now William Morris Endeavor), where he created and implemented entertainment marketing strategies for some of the largest consumer brands in the world, several professional sports leagues, and some of the most innovative companies in the digital media space.

He was also a Principal in the Strategy Group of Diamond Technology Partners (acquired by PwC), creating digital initiatives for some of the largest media and entertainment conglomerates. He was also a founding member of the firm’s Corporate Venture Group.

Shortill is a frequent speaker at various digital media and technology conferences.

He started his career in corporate and commercial real estate advisory, investment, and brokerage with Colliers International (subsidiary of FirstService NASDAQ: FSRV) and holds an M.B.A. from Thunderbird School of Global Management and a B.A. from the University of Western Ontario.

With over fifteen years of experience in sports, entertainment, technology, and finance, Shortill focuses on financing, M&A, merchant banking, venture funding, and strategic advisory for Park Lane’s clients.

Previously, Shortill was President and CEO of Mercury Communications Group (MCG), an early stage technology venture that deployed e-commerce, fundraising, event registration, mobile, and payment processing solutions for professional and amateur sports organizations, sports and entertainment events, professional athletes, and various non-profit organizations. After Shortill spent two years at the helm improving operational metrics, expanding internationally, and completing a management buyout with the founding partners, MCG was acquired by Social Sector Ventures in 2012.

Prior to MCG, Shortill was Senior Director in the Corporate Group at William Morris Agency (now William Morris Endeavor), where he created and implemented entertainment marketing strategies for some of the largest consumer brands in the world, several professional sports leagues, and some of the most innovative companies in the digital media space.

He was also a Principal in the Strategy Group of Diamond Technology Partners (acquired by PwC), creating digital initiatives for some of the largest media and entertainment conglomerates. He was also a founding member of the firm’s Corporate Venture Group.

Shortill is a frequent speaker at various digital media and technology conferences.

He started his career in corporate and commercial real estate advisory, investment, and brokerage with Colliers International (subsidiary of FirstService NASDAQ: FSRV) and holds an M.B.A. from Thunderbird School of Global Management and a B.A. from the University of Western Ontario.