Collier brings a wide range of experience in advertising, brand development, interactive programs, non-traditional and social marketing, and high-end design for everything from physical environments to corporate identities. Collier oversees all of Park Lane’s Marketing and Public Relations as well as advises Park Lane clients on the creative aspect of their financial offering materials. Collier led the creative, marketing, and design aspects of major client projects for the NFL, NBA, MLS, the NHL, NLL, and others.
For the last 15 years, Collier has led innovative design and marketing efforts for leading worldwide brands. He has developed creative for Honda, Disney, Dole, AT&T, Del Monte, Logitech, Home Depot, Condé Nast, Intuit, ConocoPhillips, Universal, Sony Pictures, and others. In 2007, he created one of the most successful viral programs for YouTube, which generated over $3.8 million in non-paid PR, in addition to being the most-viewed and linked to video on the site and proving ROI-positive. It currently runs as part of a Google case study on social media.
Collier studied new media, film and animation at NYU’s Tisch School of the Arts, where his work was published in ID Magazine, and he was a recipient of the Richard Protovin Grant, a Founders Day Award, and a creative grant from MTV Networks. He also attended CalArts and UCLA. He actively supports a wide range of organizations, including the Service Members Legal Defense Network, Project PLAY!, Common Ground Westside HIV Community Center, South Bay YMCA, and The Friendship Club, a 501(c)(3) organization for at-risk youth in rural communities in Northern California.